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Use the Internet to brand yourself - Rossanna Figuera on CNN

Rossanna Figuera - Saturday, June 20, 2009
Internet has changed the way to approach job searches. Nowadays, if you don't have at least a professional profile in Linkedin, you are definitively missing out a great opportunity.

Remember this: Internet is not an effective tool to find a job. Still, 80% of jobs are found through personal connections. However, Internet is an unbeatable tool to be found by those who matter the most: the ones who have the jobs you want!

Enjoy this clip from an interview I had with CNN en Espanol yesterday. Thank you Adriana Hauser...you are a top-notch journalist.


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Rossanna Figuera on CNN

Rossanna Figuera - Saturday, May 09, 2009
Yesterday was an exciting day. Unemployment numbers were better than expected, and I was interviewed by Adriana Hausner on CNN en Espanol to give my views on it. We had a five-minute interview, that got magically edited into a 2-minute segment. Adriana is a fantastic journalist who made me feel at ease since the moment I first saw her.

I was thrilled to have the opportunity to be featured on a segment on "oh not so negative" unemployment numbers. Although 8.9% unemployment represents almost 14 million individuals out of work, the pace of unemployment is slowing down, and that is something to be happy about. It means that waiting time to get a new job is getting shorter. Because unemployment is a lagging indicator, one can interpret that the end of the recession is closer, and companies could start hiring earlier than anticipated.
 
A few minutes after the interview aired, I was being contacted by friends across Latin America, some of whom I had not seen or even spoken to in years. It was awesome to reconnect thanks to the magic of CNN!

So, here is the video. If I you and I met at some point in our lives, get in touch. You can reach me at rfiguera@thetalentcircle.com. I would love to hear from you.


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What’s your personal brand?

Rossanna Figuera - Tuesday, March 17, 2009

Just like businesses, people have their own brands. What advertisers call the “Brand Promise” comes with quality expectations, image, and associations.  Doesn’t it feel different walking into the Ritz Carlton than entering the W Hotel?  That old Ritz is stuck in its ways, old money, mature, predictable, doesn’t want to recreate the wheel. Yet it is sophisticated, strong and reliable.  The W is the trendsetter, hip, sexy, cutting-edge, open-minded, and creative. Unpredictable and loud. 

So, what type of brand are you? Think about the associations people attach to your image. Do trendsetter and innovator come to mind?  Do you get loads of praise for your great ideas at work?  Are you a little quirky?  Or are you conservative and do others see you as the rock that holds everyone together? Knowing your brand can move your career forward.  You can package yourself to fit your brand image and stay consistent to maintain it. 

What’s in your package nowadays?  Is it a true reflection of your brand?  Most successful brands project a consistent image. When you think about Apple, you expect to get steady innovation, ease of use, high-end design products, and great customer service at the genius bar.  You wouldn’t find a Dell look-alike among Apple’s product lines.  Likewise, think about whether the way you dress, what you say on your resume, your career behavior, and your attitude are consistent with your brand. If the shoe fits, wear it! 

If you find that you need a different branding strategy, don’t despair!  It’s never too late to change your brand image. In fact, many strong brands in today’s market had to reinvent themselves during certain points in their existence.  Remember Apple’s come back with the Ipod? or Martha Stewart?  The successes of the tech innovator and the domestic diva did not happen without the help of their marketing teams and PR experts. You too can tailor your current packaging to fit with your brand. Partner up with a coach and secure a winning revival.


Written by Olya Artman

Reinvented your brand recently?  Tell us your story and help inspire others.

 

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Job –less, not hope-less!

Rossanna Figuera - Monday, March 16, 2009

“We usually have our status update calls on Fridays; we discuss our progress, leads, best practices and have a bit of a team venting session” Justin tells me over lunch. He is not referring to a work meeting, however; he is talking about a new trend with those that have been recently laid off: support groups.

Until recently, Justin used to work at one of the top management consulting firms. He was part of a group of people that lost their jobs due to cost cutting across the company. After the initial shock and mourning period, many of them got together and asked themselves “now what?”

I saw how determined and excited he was about this group so I decided to dig a little deeper and find out: does misery really love company? As it turns out, it does. But it goes beyond group therapy: “we keep each other motivated and action oriented – we try not spend too much time complaining” – said Brian, another former employee.

The downturn of the economy came very suddenly for some, and being a part of a community of likeminded people helps you make sense of the events. Whether you are sharing through the phone, in person or on a blog, this exercise can also make you feel more engaged and integrated.

Once the emotional wounds have healed, groups have also found that keeping in touch with other can be useful for their career search. “By sharing job search stories, tips and market color, we keep each other focused and on track” – explained Julie. And for those who are considering a career change, they have found a supportive sounding board that encourages them to try new things and makes them more comfortable with risk. “If you’ve ever thought about leaving finance to become a chef, now might be the time to do it!” –concludes Justin, with a big smile on his face.

Written by Adriana Roche

Share your own story with us: How do you deal with laid off blues?

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From Capital Markets to Capital Beauty

Rossanna Figuera - Monday, February 02, 2009

A Banker’s Transition to the Intimate World of Women's fashion

Can you imagine juggling fourteen-hours a day in the office, planning a wedding in a foreign country, having a relationship, and maintaining a decent social life? Yeah, well, neither can we. But that used to be Cinthia Martinez’ life during her investment banking days. Growing up in Honduras, Cinthia always dreamed of becoming a Wall Street executive with designer pantsuits and a fabulous life. But after finally getting the job, achieving the rank and wearing the pantsuit, Cinthia discovered that the life she dreamed of wasn’t as fabulous as she expected. Actually, life wasn’t fabulous at all.  She was always on the run, feeling irritable, stressed, and with no time for herself. At one point her career started taking a toll in her relationship and was even affecting her health. During one of her “regular” workdays, Cinthia started hyperventilating and ended up collapsing at her desk. This disturbing incident, of course, marked a turning point in her life: either she changed careers or hired an on-staff hair stylist to color her fast-growing gray hairs.
   
Cinthia thought of searching a new career path even before her incident, but not knowing what else she wanted to do, quitting her job didn’t really sound like the wisest of choices.  She did know, however, that she wanted to have what her mother had back home: a career that would allow her to have a healthy balance between work and family. Based on this insightful finding, Cinthia dedicated herself to find a strong female role model with a well-rounded life balance and who she could look up to. It proved challenging, but she kept searching.

It took Cinthia one month after her panic attack to start actively searching for new career opportunities.  She started by sending her resume out to recruiters and applying to every job post that seemed interesting to her. As the interviews began, the search became more challenging since she was competing with candidates that had experience in the fields she was pursuing. However, Cinthia decided to get the most out of the interview process. “On every interview I had, I became the interviewer”. Today, she advises people to ask as many questions as possible during their interviews, so they can ensure they are transitioning into a field they would enjoy. She also took the opportunity to polish her creativity as she always looked for ways to turn her past work experience into relevant skills for any field.

Cinthia ended up finding her passion by accident, while listening to a guest speaker at a recruiting event she attended.  The speaker was a Harvard graduate and former Wall Street professional who had found greener pastures working as an executive for Victoria’s Secret.  As she heard the woman’s story, Cinthia realized that she could relate to everything she was saying. She also found herself very interested by the nature of the work that was being described. “This is it!” Cinthia thought, “this lady is the role model I’ve been looking for.” Motivated by her newly discovered interest in the world of undergarments, Cinthia decided to reach out to her new role model.   Impressed by Cinthia’s courage, the speaker connected her with the right person within Victoria’s Secret to further explore the potential fit.  Soon after, Cinthia got an interview and ended landing a job in their merchandising department.  Simultaneously, Cinthia received an offer from another bulge bracket firm in Wall Street. The offer implied a promotion and was more aligned with Cinthia’s experience and definitively within her comfort zone, which made the decision really tough. After carefully weighing her options with her husband – who had been very supportive during this transition process – Cinthia decided to go out on a limb and walk down the runway towards successful career in fashion.  “All along, I aimed for the perfect fit, because I knew that once I left I would never be back” said Cinthia, who has been extremely happy with her decision. 

Now the days when Cinthia got home from work at 11pm to find that her boss had already emailed her blackberry are over. Of course, her new career is not magically perfect; like everything else in life, fragrances and beauty can also give you headaches from time to time.  However, Cinthia is now able to leave the bad days at work, where they belong. She’s also working with a team of talented people that teach her something new everyday. And as for her investment banking skills, well, they have allowed her to always bring an innovative approach to every challenge she’s tackled. Happy with her work/life balance, Cinthia discovered that “when you have a job you enjoy, you never have to work a day in your life”.

Looking back at her career, Cinthia is very pleased with the way things turned out for her.  She is also passionate about sharing her story and giving tips to others. When asked to give advice to those seeking a career change, Cinthia said: “It is not easy to change, but I just want people to know that there is something beyond.  Pursue your passion.”   Many of her friends and acquaintances approach her for advice about career transition and she loves being a role model for them.  After all, not everyone is fortunate enough to have lots of support.  As for her future, she looks forward to keep enjoying the benefits of her new balanced life and improved relationships, and plans on starting the family she has always wanted. 


Have you changed careers? Tell us your story and help inspire others!

Edited by Ignacio Villanueva

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Anonymous commented on 05-Feb-2009 10:40 PM
Wow. She is definitely a role model for everyone who pursues a wrong career and refrains from changing its path. Philosophically, people believe that shifting their interest towards something diffrent involves "changing the unchangable". However, this fine lady has personally demostrated that as a person one can pursue one's passion without sacrifying professional development. As Necolas Capernicus said, limits are barriers that a person imposes to itself; that is, limits are only psychological barriers that prevent us from achieving our goals.

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Is Your NetWorking Working ?

Rossanna Figuera - Monday, February 02, 2009

In the current market environment, networking has become more important than ever. With so much talent available, and pressure to reduce recruitment costs, hiring managers are relying on internal talent referrals and direct hiring. In other words, in times like these, you are more likely to land a job through someone you know than through a recruiter or by answering an online job board.

Networking is an art, and as such, it takes practice and discipline to master it. Just meeting people, attending events, and sending e-mails, is not going to cut it. You need to strategize and - if you are not a natural networker, practice your networking skills as often as possible.

Below we highlight a few tips that can help you become a more effective networking. In addition to trying to apply these tips, we encourage you to explore partnering with a career coach to help you practice and perfect your unique networking style.

Map-out your network.  Create a visual map of your contacts.  Use this map to remind you of who is in your network all the time.  It will become a handy tool for keeping in touch with everyone.  Look at it every time when reading an interesting article or hearing about something that might be beneficial to people you know and drop them an email or forward the information piece.  Keep in touch regularly.

Identify super connectors.  People who have introduced you to several contacts throughout your life are super connectors.  Find a way to show appreciation to these contacts if you haven’t done so already.

Have your pitch ready. What would you say to George Soros or Steve Jobs if you had one minute to network with them?  Be always ready to introduce yourself and highlight what you bring to the table. You will have an advantage if you know before hand who you would be talking to, so you can tailor your speech to catch their interest.

Utilize social networking websites.  Create profiles, and make sure that all of your profiles present you in the best possible way and you are visible to potential employers. Use search engine optimization to come up in searches more often.

Join professional associations and attend their events. 
Don’t forget your college alumni associations they might help you develop new contacts.

Talk. Talk to everyone about what you are doing, from friends, family, to your pharmacist and hairstylist.  You never know who will connect you with the right person.

Follow Up. Attending events and collecting business cards is not enough. Make sure you develop a structured follow-up strategy so that no lead is left behind.

If you are interested in partnering with a coach, contact us. We will work with you to polish your skills and get you networking like a pro.

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My Friend Ana

Rossanna Figuera - Tuesday, October 28, 2008
At Talent Circle, we have decided that, no matter how tough the markets out there, we will keep a positive attitude -towards ourselves, our clients and our candidates. There is enough emotional wealth in the air, we just need to make sure we do a better job at distributing it!

Maybe because we are all a bit emotional in NY nowdays (elections around the corner, markets riding us hard) I want to share an inspirational tale today. Last weekend, I ran into my friend Ana. She is a beautiful woman, but on that night she was truly glowing. You could tell, she was just very very happy. While catching up, I learned that a few weeks ago, she had decided to quit (by choice) her job at a top-tier investment bank in New York, and went to work as an apprentice florist with a well-known expert in New York City...and today, as she spends her days among flowers and plants, I can assure you, she is one of the happiest people you will cross during these trouble times.

As you probably guessed...I am not suggesting that you leave your job in Wall Street and become a florist. But, as you sit there and feel the world tumbling down, think about what you are really passionate about. Allow plenty of it in your life. I promise, a job will never feel the same way.

Ana, I am so proud of you!

Share your story with us, and inspire others!
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The Best Job Tips you will ever get!!!

Rossanna Figuera - Wednesday, October 15, 2008

  • The hardest the job market gets, the more you are going to need to market yourself . As my coleague Olya puts it...is all about Personal Branding. You can think of yourself as a luxury item, or a commodity item, the important thing is that you find your space within the branding trend.

    For those of you looking for some quick tips, here they go. Make sure you stick to them, and we can assure you, things will happen!


  • Make your job search a full time or part time job-  approach your job search as a job and set priorities and goals, and develop a strategy for getting it done. 

  • Don’t be overly opportunistic- realize current market conditions and define your clear, realistic, and obtainable job search goals.  Pay attention to job requirements because under the current market conditions employers are looking for the exact match.

  • Identify your strengths –for senior level professionals the tip is to analyze your accomplishments as employers will be looking for people who can bring them business.  Junior and entry level professionals should be ready to be more flexible in terms of their job duties.

  • Fine tune your job search strategy-  don’t limit yourself to only familiar job search outlets.  Expand your search to include new networking opportunities, recruiters, and online applications.   

  • Be informed on where the jobs are- as the leading companies in the market will be downsizing and restructuring, middle size banks will be looking for the best talent.  Determine where you can fit in within the emerging job area.

  • Air brush your resume-  have your resume ready and create a very easy to read format.  A hiring manager should be able to easily tell from your resume what your career goals are and how each job you have had contributed to you accomplishing these goals.  If you are applying to the equity research position make sure that your resume emphasizes your expertise and skills in equity research.

  • Improve your interviewing skills- learn interviewing techniques.  No matter how good you are you can always be better and stand out from other candidates.  First impressions go a long way, so make sure you present yourself in the most positive light. 

  • Stay upbeat- even during the hard economic times employers want to see optimistic candidates.  Stay optimistic and some companies will still be hiring. 

  • Manage your personal finances- the job search might take a lot longer even for the most qualified candidates.  Spend money only on necessities until you are hired.

  • Consider changing careers- if you have thought about changing careers before it might be a good time to look closer at your level of satisfaction with what you do.  Although it is harder to change careers in the slow economy it might still be a better choice for some professionals. 
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Anonymous commented on 28-Oct-2008 06:53 PM
These are great tips...especially the part about staying upbeat!

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Recent Posts

  • Use the Internet to brand yourself - Rossanna Figuera on CNN
  • Rossanna Figuera on CNN
  • What’s your personal brand?
  • LEAVE THE JOB, TAKE THE…CUPCAKE.
  • Workplace divorce: a team of survivors at a high-end design firm finds ways to stay strong.
  • Job –less, not hope-less!
  • At least you have a job!
  • Men @ Work (or without one!)
  • From Capital Markets to Capital Beauty
  • Is Your NetWorking Working ?

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